Muser Movement: LA

Welcome to Muser Movement! This event was co-produced by my daughter (along with two of her associates) where popular “musers” performed and met their fans. A muser is anyone who uses the app, Musical.ly. Haven’t heard of it? Ask the nearest teenager. It’s been around since 2014, used to create and share short looping videos of yourself (or whoever) lip-syncing to music and other sound bites.

There are dozens of musers featured in this episode, each of whom has anywhere from two hundred thousand to ten million followers. The Musical.ly platform has been a successful launching pad for many young social influencers, who are now branching into the entertainment business.

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